What is this post about?
I just shipped the biggest thing I've built on thougTH since launch: Cults. This post explains what a Cult is, what you can do inside one, and how to start your own.
What's a Cult?A Cult is a community built around one shared obsession. Not a general chat room for everything, a space for one specific thing: a show, a team, a hobby, an idea, whatever it is you and a group of people can't stop talking about.
You can start one in a few minutes. Give it a name, a symbol or a picture, decide who gets in, and it's live.
What can you do inside one?3) Whisper something anonymously. Nobody sees who posted it, not even the person reviewing it if the Cult Leader wants Whispers checked before they go live.
4) Ask the Cult a question and let someone answer it publicly.
5) Run an AMA (Ask me anything), live or scheduled, and take questions from the whole Tribe.
6) Pic Drop a photo when words aren't the point.
People react with Fire or Clock It, and every post can be Spilled on (that's a comment, for anyone new here).
Who's running the showEvery Cult has a Leader, the person who started it. The Leader can bring on a Council, people they trust with real permissions: managing who's in, reviewing Whispers, hosting AMAs, editing the Cult's look, whatever they hand off. Everyone else is the Tribe, and if you joined less than a week ago, you're New Blood.
How private do you want it?1) Open Door. Anyone can find it and join instantly.
2) Knock First. Anyone can find it, but the Leader or Council decides who gets let in.
3) Underground. Off the radar entirely. Invite only, not even searchable.
Never miss a beatIf you're in a Cult, you get pinged for what happens in it. A new Drop, a Whisper, a Vote, someone answering an AMA question, a Fire on a post, all of it. It's on automatically when you join, and if it's too much, there's a mute button right on the Cult's page. Your call.
Where to find themThere's a Cults tab now, right in the nav. Discover Cults to browse what's out there, or check Your Cults to jump back into the ones you're already in.
What's nextThis is the first real version, not the final one. I'm going to keep watching how people actually use Cults and build from there, more content types, better ways to find the right one, whatever people are asking for.
Go start one, or go find one worth joining
What is this post about?
I just shipped the biggest thing I've built on thougTH since launch: Cults. This post explains what a Cult is, what you can do inside one, and how to start your own.
What's a Cult?A Cult is a community built around one shared obsession. Not a general chat room for everything, a space for one specific thing: a show, a team, a hobby, an idea, whatever it is you and a group of people can't stop talking about.
You can start one in a few minutes. Give it a name, a symbol or a picture, decide who gets in, and it's live.
What can you do inside one?3) Whisper something anonymously. Nobody sees who posted it, not even the person reviewing it if the Cult Leader wants Whispers checked before they go live.
4) Ask the Cult a question and let someone answer it publicly.
5) Run an AMA (Ask me anything), live or scheduled, and take questions from the whole Tribe.
6) Pic Drop a photo when words aren't the point.
People react with Fire or Clock It, and every post can be Spilled on (that's a comment, for anyone new here).
Who's running the showEvery Cult has a Leader, the person who started it. The Leader can bring on a Council, people they trust with real permissions: managing who's in, reviewing Whispers, hosting AMAs, editing the Cult's look, whatever they hand off. Everyone else is the Tribe, and if you joined less than a week ago, you're New Blood.
How private do you want it?1) Open Door. Anyone can find it and join instantly.
2) Knock First. Anyone can find it, but the Leader or Council decides who gets let in.
3) Underground. Off the radar entirely. Invite only, not even searchable.
Never miss a beatIf you're in a Cult, you get pinged for what happens in it. A new Drop, a Whisper, a Vote, someone answering an AMA question, a Fire on a post, all of it. It's on automatically when you join, and if it's too much, there's a mute button right on the Cult's page. Your call.
Where to find themThere's a Cults tab now, right in the nav. Discover Cults to browse what's out there, or check Your Cults to jump back into the ones you're already in.
What's nextThis is the first real version, not the final one. I'm going to keep watching how people actually use Cults and build from there, more content types, better ways to find the right one, whatever people are asking for.
Go start one, or go find one worth joining
